📖 Healthcare and Big Data
Monday, September 3, 2018 by dev
Healthcare and Big Data
By:Mary F.E. Ebeling
Published on 2016-09-27 by Springer
This highly original book is an ethnographic noir of how Big Data profits from patient private health information. The book follows personal health data as it is collected from inside healthcare and beyond to create patient consumer profiles that are sold to marketers. Primarily told through a first-person noir narrative, Ebeling as a sociologist-hard-boiled-detective, investigates Big Data and the trade in private health information by examining the information networks that patient data traverses. The noir narrative reveals the processes that the data broker industry uses to create data commodities—data phantoms--or the marketing profiles of patients that are bought by advertisers to directly market to consumers. Healthcare and Big Data considers the implications these “data phantoms” have for patient privacy as well as the very real harm that they can cause.
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Book ID of Healthcare and Big Data's Books is yOwmDQAAQBAJ, Book which was written byMary F.E. Ebelinghave ETAG "Vx2Py1OxGQI"
Book which was published by Springer since 2016-09-27 have ISBNs, ISBN 13 Code is 9781137502216 and ISBN 10 Code is 1137502215
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Book which have "170 Pages" is Printed at BOOK under CategorySocial Science
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