📖 Big Data and Analytics
Friday, November 2, 2018 by dev
Big Data and Analytics
By:Vincenzo Morabito
Published on 2015-01-31 by Springer
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.
This Book was ranked at 23 by Google Books for keyword data.
Book ID of Big Data and Analytics's Books is 9lx0BgAAQBAJ, Book which was written byVincenzo Morabitohave ETAG "mm7slfy00lY"
Book which was published by Springer since 2015-01-31 have ISBNs, ISBN 13 Code is 9783319106656 and ISBN 10 Code is 3319106651
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Book which have "183 Pages" is Printed at BOOK under CategoryBusiness and Economics
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