📖 Switch
Thursday, November 1, 2018 by dev
Switch
By:Chip Heath,Dan Heath
Published on 2010-02-16 by Random House Canada
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
This Book was ranked at 10 by Google Books for keyword chip.
Book ID of Switch's Books is ad5ktG0oe00C, Book which was written byChip Heath,Dan Heathhave ETAG "e9HTID9cioA"
Book which was published by Random House Canada since 2010-02-16 have ISBNs, ISBN 13 Code is 9780307373878 and ISBN 10 Code is 0307373878
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 33 Raters and have average rate at "4.0"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
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