📖 Small Data
Wednesday, August 29, 2018 by dev
Small Data
By:Martin Lindstrom
Published on 2016-02-23 by Macmillan
|Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story.
This Book was ranked at 11 by Google Books for keyword data.
Book ID of Small Data's Books is AnBjCwAAQBAJ, Book which was written byMartin Lindstromhave ETAG "KWRO/esEqW4"
Book which was published by Macmillan since 2016-02-23 have ISBNs, ISBN 13 Code is 9781250080684 and ISBN 10 Code is 1250080681
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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 3 Raters and have average rate at "3.0"
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Book was written in en
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