📖 Magnetic Service
Sunday, August 5, 2018 by dev
Magnetic Service
By:Chip Bell,Bilijack Bell
Published on 2006-01-06 by Berrett-Koehler Publishers
Winner of the 2004 Publishers Marketing Association Benjamin Franklin Award for Best Business Book By the bestselling author of Managers As Mentors-over 100,000 copies sold Reveals the seven |magnetic service| secrets that work for cult-like brands such as Starbucks, Harley-Davidson, and Ritz-Carlton Provides tools, techniques, and tips for fostering customer devotion Magnetic Service provides a provocative yet practical blueprint for going beyond mere customer loyalty to create and sustain customer devotion. Devoted customers not only forgive you when you err but actually help you correct what caused the mistake. They don't just recommend you; they assertively insist that their friends do business with you. Authors Chip and Bilijack Bell made an intensive study of companies that inspire this kind of cult-like devotion-companies as diverse as Starbucks, Jack Daniels, Ritz-Carlton Hotels, GE, eBay, Chick-fil-A, Harley-Davidson, and many others. They found that these companies created customer experiences so captivating that they bound their customers to them-they provided |magnetic service.| Chip and Bilijack identify the seven secrets of magnetic service, and use dozens of real-life examples to illustrate the secrets in action. And they show precisely what leaders can do to create a culture of magnetic service in any unit or organization.
This Book was ranked at 17 by Google Books for keyword chip.
Book ID of Magnetic Service's Books is E5NVqdFBB14C, Book which was written byChip Bell,Bilijack Bellhave ETAG "pDSW4fLquX4"
Book which was published by Berrett-Koehler Publishers since 2006-01-06 have ISBNs, ISBN 13 Code is 9781605096421 and ISBN 10 Code is 1605096423
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Book which have "169 Pages" is Printed at BOOK under CategoryBusiness and Economics
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